My Resume

I am a proactive and experienced storyteller, with extended expertise in both copywriting and visual content creation for advertising and communication purposes. My solutions are clean, elegant and effective, because I focus on delivering quality, scalable results on time. My outgoing personality definitely makes me easy to work with and a true team player.

Areas of expertise

·         Copywriting

·         Community management


·         SEO

·         AdWords optimization


·         Web design

·         Video editing

·         Content marketing

·         Photo editing/manipulation

Selected achievements

The highlights of my career so far


I was part of the first internal structure tasked with reviewing and improving the content that IBM created for the EMEA region. The structure was called the Content Council and encompassed a global team of content experts.

PrimeNet Solution

I was in charge of content strategy, creation and management for a web of portals and blogs used for local and regional SEO purposes, with an overall increase in visits of over 3000% and a bounce rate as low as 25%.

SEO Factory

I created a strong brand identity and I represented the voice of the company as it transitioned from a small, online business with just two clients to an influential, globally developed digital agency, with a vast portfolio.

Etno TV

I coordinated the production team for a New Year’s show. The show reached the highest rating that the company has ever achieved, and was also the third most watched show in Romania.

Technical skills

Microsoft Office (Word, PowerPoint, Excel), Adobe suite (Photoshop, Illustrator, InDesign, Premiere Pro, Audition), Corel suite (Draw, PhotoPaint), Final Cut Pro, WordPress, Joomla!, Google Webmaster Tools, Facebook Business Manager.

Professional experience

Here you can find extra information about my work so far

Content Creator

2020 - present


As a content creator, I bring my writing, technical knowledge, and data skills together to create content that helps teams, customers and other global stakeholders discover and adopt IBM solutions.
In this role, my main goal is to make technology easier to understand through simple language while creating inspiring experiences that help people achieve more with technology.
I contribute to the creation of complex assets such as thought leadership papers, whitepapers, solution briefs and more.



2017 - 2020


As a copywriter in a corporate environment, I wrote specialized content for B2B assets. My responsibilities included working closely with partners across the geo, such as designers, product managers and content managers, interviewing stakeholders and studying and researching data. During my role I contributed to the creation of numerous public-facing assets that comply with branding and legal guidance while creating exciting and compelling experiences for the audience.



2016 - 2021

@ SEO Arrow

During the time I spent here I wrote original texts for catalogs, brochures, billboards, websites, emails and scripts for music videos and advertisements for the television. I was also responsible with both online and offline communication campaigns for the company.


Senior copywriter

2015 - 2017

@ SEO Factory

As a senior copywriter in a digital marketing agency, I identify the needs of clients we work with and I generate original and memorable texts that help them promote or advertise their goods and services. I am also in charge of internal communication within the agency and I coordinate and implement all our external communication campaigns, both online and offline.



2008 - 2019

@ Horeca Romania

Horeca Romania is a monthly magazine that is being distributed free of charge in hotels and restaurants across Romania. Its target audience are management staff and businessmen interested in investing in this industry, and the articles I write here vary from interviews with local chefs or popular food bloggers, news from the hospitality business, trends in design and technology etc.


Prior experience

  1. PrimeNET Solutions, Copywriter
  2. Agro TV, Producer
  3. Etno TV, Production Coordinator


4. Brava TV, Reporter

5. Realitatea TV, Reporter

Are you ready to see my portfolio?

Browse my projects and get familiar with my work


Some details about my education and training


Bachelor's Degree

2006 - 2010

University of Bucharest, Faculty of Journalism and Communication Sciences

I studied Journalism, Public Relations, Advertising, Consumer Psychology and New Media Marketing as part of my curriculum. I graduated in the top 10% of my class.

Multimedia and Audio-Video Production

Ongoing Master's Degree

60 credits

University of Bucharest, Faculty of Journalism and Communication Sciences

I chose this education program because I felt that it would help me develop new skills and abilities and that I might learn new and interesting things about developing medias. I have currently completed 60 credits in this program.


Native speaker, excellent proficiency


Level C2 for understanding, speaking and writing


Level C1 for understanding, speaking and writing


Level B1 for speaking and understanding and level A2 for writing

Other skills

I know how to do lots of stuff and I can use a bunch of useful tools

I have a good knowledge of persuasion and manipulation techniques and a powerful insight on consumer psychology and behavior.

I am familiar with the Romanian media environment and with local digital influencers. 

I've completed a project management course that helps me to better organize my time and my team.

I have a design thinking certificate and a training certificate that allows me to lead continuing education sessions. 

I like to draw and I enjoy DIY projects that require art skills.

I am a published teen author of both poetry and prose books.


What are you waiting for?

Let's be honest, you'd hate it if I worked for the competition.