The client needed to reinvent a fresh, modern, and edgy brand for a venue with more than 60 years of tradition. Its primary characteristics are that it’s right by the lake and that they can create events using movie props and costumes, because they closely collaborate with one of Bucharest’s largest production studios.

Based on the brand concept, I designed the logo and I wrote the main pieces of communication for their online presence, but also for various offline assets that they distribute to their clients.

This project pushed the boundaries of traditionalism and played on the balance between being playful and being serious: the challenge was to create an identity that would appeal both clients interested in private events and potential companies looking for a place to hold a corporate party.

Visit their website here

This is a local start-up brand, set up in 2016, that creates and trades handmade jewelry made from semi-precious stones. They wanted to be positioned as a premium brand in their niche of activity.

The most challenging aspect of this partnership was getting the right approach to target a very narrow audience and to elaborate the right messages to inspire engagement and, ultimately, conversions.

The logo evokes holistic symbols and represents the spiritual side of the business. The tone of voice advocates for the potential benefits of crystals for body and mind, and the visual style of the assets associated with the brand is overall mystical and spiritual. There is also a series of printable assets that I delivered for this campaign, including branded gift bags, jewelry boxes and wrapping paper, cards, flyers, roll-ups etc.

Visit their website here

This is a local start-up brand, set up in 2016, that creates and trades handmade jewelry made from semi-precious stones. They wanted to be positioned as a premium brand in their niche of activity.

The most challenging aspect of this partnership was getting the right approach to target a very narrow audience and to elaborate the right messages to inspire engagement and, ultimately, conversions.

The logo evokes holistic symbols and represents the spiritual side of the business. The tone of voice advocates for the potential benefits of crystals for body and mind, and the visual style of the assets associated with the brand is overall mystical and spiritual. There is also a series of printable assets that I delivered for this campaign, including branded gift bags, jewelry boxes and wrapping paper, cards, flyers, roll-ups etc.

Visit their website here