Proof that content can move business forward
How I combine content strategy, marketing insight, and operational discipline to help you create strong assets that attract attention without sacrificing relevance, usability, or audience value.
IBM – 2026
I’m part of the first internal structure tasked with reviewing and improving content that IBM creates for the EMEA/ASEAN region. The structure is called the Content Council and encompasses a global team of 7 content leaders and 4 marketing experts, reviewing tens of projects every month.
SEO Arrow – 2024
Created a ‘chat-with-documents” AI to help new staff understand internal procedures, best practices, and compliance guidelines.
The assistant made onboarding twice as fast while improving access to consistent, reliable internal knowledge.
SEO Factory – 2015
I was in charge of content strategy, creation and management for a web of portals and blogs used for local and regional SEO purposes, with an overall increase in visits of over 3000% and a bounce rate as low as 25%. The company morphed into The Factory – Digital Transformation Agency.
IBM – 2022
Contributed to an IBM Romania Global Marketing Center campaign recognized with the Romanian PR Awards – Golden Award for Excellence, showing how strong internal communication can align teams, strengthen engagement, and create visible organizational impact.
career highlights
Where I put my expertise
These achievements reflect the way I combine storytelling, creativity, marketing thinking, operational structure, and execution discipline to move content from “created” to “valuable.”
Experience is more than jobs
Faster decisions, stronger trust, smoother workflows, and communication that helps ideas move from strategy to impact. This resume highlights 19+ years across content operations, copywriting, UX, digital media, journalism, and AI-enabled execution — including global content leadership at IBM — with a focus on turning complexity into content that performs.
Global Contents Operations Manager
IBM Institute for Business Value | 2025 – present | full-time
I work at the intersection of content, operations, and collaboration—helping global teams turn great ideas into impactful, scalable content.
- Lead global content operations for IBM Institute for Business Value, simplifying how thought leadership content is published, governed, and promoted across platforms.
- Partner with global teams to remove blockers, improve workflows, and make high-value content easier to find, use, and activate.
- Connect content, process, and technology to reduce complexity, improve efficiency, and help teams focus on creating measurable impact.
Global Marketing Copywriter
IBM Global Marketing Center | 2016 – 2025 | full-time
I specialized in creating, editing and managing B2B content—from video to digital and print—that makes technology easier to understand and more meaningful for people.
- Wide range of B2B assets such as white papers, solution briefs, thought leadership
- Translate complex technology topics into clear, action-oriented content.
- Combine writing, technical understanding, and data insights to support confident adoption of IBM solutions.
- Create content experiences that help teams and clients understand, navigate, and act faster.
Senior Strategic Copywriter
SEO Arrow | 2016 – present | part-time
I develop, create and manage original multi-channel content across print, digital and broadcast touchpoints.
- Create a diverse portfolio of assets, including catalogues, brochures, billboards, websites, email campaigns, TV scripts, and music video concepts.
- Lead online and offline communication campaigns aligned with brand objectives and audience needs.
- Deliver cohesive creative experiences, consistent messaging, and stronger engagement across every touchpoint.
previous experience
A career around content, campaigns and results
My previous experience gave me the creative range and operational discipline to turn ideas into clear, useful, high-performing communication.
Senior Copywriter
I played a key role in shaping and evolving the company’s brand identity, defining a clear and consistent voice during a period of rapid growth.
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Copywriter
Led content strategy, creation, and management for a network of portals and blogs supporting local and regional SEO initiatives.
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Content Contributor
Contributed to Horeca Romania, a monthly magazine distributed across hotels and restaurants nationwide, reaching decision-makers and investors in the hospitality industry.
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Television Producer
In my role as TV Producer at Etno TV, I oversaw end-to-end content production, transforming ideas into engaging on-air programs.
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Television Producer
As a TV Producer at Agro TV, I led the development and production of content focused on agriculture, rural innovation, and industry trends.
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TV Host
As a TV host at Brava TV, the first culinary TV station in Romania, I hosted a show focused on food, gastronomy, and culinary culture.
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News Editor
As a news editor, I managed the news desk, assigning stories, coordinating reporters, and reviewing content for accuracy, tone, editorial quality, and legal compliance.
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News Reporter
At The Money Channel, I worked as a News Reporter, covering live and developing stories across a range of financial and business topics.
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Working strengths that show how I create value
Beyond content expertise, my work is shaped by the human skills that help projects move forward: clear thinking, strong judgment, collaboration, adaptability, and the ability to bring structure to complexity. These are the skills that helped me grow from copywriting, journalism, and production into global content operations, AI-enabled workflows, and cross-regional stakeholder support.
I turn complex ideas, scattered inputs, and unclear objectives into focused content, structured workflows, and practical next steps.
My background in journalism, copywriting, and content operations helps me assess accuracy, tone, relevance, quality, and audience impact before content goes live.
I work well across teams, regions, and roles, aligning stakeholders around shared goals and helping projects move with less friction.
I combine storytelling, structure, and business thinking to find better ways to communicate, simplify, promote, and scale content across channels.
My experience in media, production, campaigns, and enterprise content has trained me to manage deadlines, shifting priorities, and high-volume work with focus and discipline.
